- Cross Media West
Conference & Expo
for Marketing & Creative Professionals
Tues. & Weds., Feb. 7-8, 2012
- Cross Media is the practice of using more than one medium (i.e. direct mail, email, social media, telemarketing, pURLs, etc.) in a strategic, coordinated, integrated campaign to communicate a marketing message in a way that customizes and personalizes the message for each prospect, resulting in a higher number of qualified responses which ultimately leads to more customers.
- INDUSTRY EVENTS CALENDAR
• Upcoming DMAsc Events
October-December 2010
• DMA 2010 (San Francisco)
Sat.-Thurs., Oct. 9-14, 2010
• Christian Prayer Meeting (San Diego)
Tues., Feb. 7, 2012
• Cross Media West (San Diego)
Tues.-Thurs., Feb. 7-9, 2012
-
Contact Us::
Cross Media West and PrintFest
are produced by


CAL EVENTS
PO Box 369 • Tustin, CA 92781-0369
Phone: (714) 544-2544
Fax: (888) 675-EXPO (-3976)
info@calevents.com















CMW Event Schedule
Click here to download a printable Event Schedule PDF.
Cross Media West
Monday, February 22nd, 2010 (“Two Twenty-Two, Twenty-Ten”)
ROOM A*
to 8:30
to 9:50
to 10:50
2.0 – The
Future of
Integrated
Communi-
cations
Presenter:
Larry
Zusman
Presenter: Nancy Wallan
Web-to-
Print in an
Online World
– Corporate
& Retail
Presenter:
Joanne
McDowell
Presenter: Tom Stodola
to 11:50
Moderator: Frank Iannuzzi
Presenter: John Sparks
Presenter: Mike Agahee
Presenter: Tom Stodola
to 1:20
Social Marketing –
More Than
The Big Three
Presented by
Genevieve
Branco
to 2:50
Moderator: Maureen Murphy
Presenters: Jean-Pol Peeters & Brent Shoji
Design
Process
Presenter:
John
Sparks
Presenters: Jason Cliff & Doug Grant
to 4:20
Presenter:
Aaron Stead
Presenter: Craig Huey
Crash-Course
for Web and
Electronic
Publishing
Presenter:
Colin Smith
Presenters: Jason Cliff & Doug Grant
to 6:30
to 8:00
Vendor
Recep-
tions
(TBA)
Vendor
Recep-
tions
(TBA)
Vendor
Recep-
tions
(TBA)
Vendor
Recep-
tions
(TBA)
*As of 2/8/2010. Topics and Time Slots subject to change.
All conference registration packages include admission to the Afternoon Networking Mixer, the Tabletop Exhibits Area, and one-day access to the PrintFest Expo Pavilion and PMA 2010 expo floor. The Sponsored Joint Lunch Program is not included in the conference packages, but the first 100 attendees to register online will receive free admission to the Joint Lunch Program including the lunch meal (a $49 value!). The lunch program may also be purchased a la carte.
The Print Service Providers Conference runs from 9:00am until 11:50pm, followed immediately by the Sponsored Joint Lunch Program. Seating at the Sponsored Joint Lunch Program is limited to the first 150 attendees to register online.
The Marketing and Creative Professionals Conference runs from 1:30pm until 4:20pm, followed by the Afternoon Networking Mixer in the Tabletop Exhibits Area. Admission to the Afternoon Networking Mixer is included with any conference registration but tickets may also be purchased a la carte for $39 each (discounts available for members of any of our partner associations listed to the right).
The Tabletop Exhibits Area is included with all conference registration packages, and is open all day from 8:30am until 6:30pm.