Cross Media West
Conference & Expo
for Marketing & Creative Professionals
Tues. & Weds., Feb. 7-8, 2012
Cross Media is the practice of using more than one medium (i.e. direct mail, email, social media, telemarketing, pURLs, etc.) in a strategic, coordinated, integrated campaign to communicate a marketing message in a way that customizes and personalizes the message for each prospect, resulting in a higher number of qualified responses which ultimately leads to more customers.
INDUSTRY EVENTS CALENDAR
•
Upcoming DMAsc Events
October-December 2010
•
DMA 2010 (San Francisco)
Sat.-Thurs., Oct. 9-14, 2010
• Christian Prayer Meeting (San Diego)
Tues., Feb. 7, 2012
•
Cross Media West (San Diego)
Tues.-Thurs., Feb. 7-9, 2012
Contact Us::
Cross Media West and PrintFest
are produced by
CAL EVENTS
PO Box 369 • Tustin, CA 92781-0369
Phone: (714) 544-2544
Fax: (888) 675-EXPO (-3976)
info@calevents.com
Home 2010
The three-day PrintFest Expo Pavilion, the Expo for Print Service Providers, and the one-day Cross Media West Conference, for Print Service Providers and Marketing & Creative Professionals, are both co-located at PMA 2010, the Ultimate Event for Everything Photo at the Anaheim Convention Center this month!
FREE LUNCH PROGRAM INCLUDED FOR THE FIRST 100 CONFERENCE ATTENDEES TO REGISTER ONLINE!
Cross Media West Conference
Monday, February 22nd, 2010
PrintFest Expo Pavilion
Sunday-Tuesday, February 21st-23rd, 2010
at the Anaheim Convention Center.
SUPPORT OUR PARTNERS, EXHIBITORS & SPONSORS!
(partial list – click here for a complete list)
MULTIPLE EVENTS IN ONE LOCATION!
Cross Media West, the conference for marketing professionals, creative professionals and print service providers, and the PrintFest Expo Pavilion, featuring exhibits and demonstrations of tools and systems for print service providers and their customers, are both now co-located with PMA 2010, the ultimate event for everything photo, at the Anaheim Convention Center this February.
Cross Media West is a one-day conference on Monday, February 22nd, 2010 (“Two Twenty-Two, Twenty-Ten”). There are two conferences in one: the Print Service Provider conference will be held in the morning, and the Marketing and Creative Professionals conference will be held in the afternoon. Conference registration includes one-day full access to the PrintFest Expo Pavilion and the entire PMA 2010 expo floor as well as admission to the evening mixer.
PrintFest is a pavilion event located directly on the PMA 2010 expo floor next to Kodak, HP, Xerox and Fuji. It is a three-day event running Sunday-Tuesday, February 21st-23rd, 2010.
WHAT’S NEW?
Cross Media West is a new one-day conference, co-located at PMA 2010, focusing on the integration of multiple media, including electronic media and digital print, for marketing and advertising purposes. Topics and exhibits include variable data direct mail, variable data email, personalized URLs (PURLs), cross media marketing strategies, personalization, customization and targeting, measuring campaigns for effectiveness and ROI, workflow, and web-to-print solutions.
TWO TRACKS, REAL LIFE
Two tracks will feature real world case studies and best practices for Marketing and Creative Professionals, and also for their print and marketing service providers. Marketers and Creative Pros will learn tried and true ways to design and implement successful, targeted, measurable campaigns using these tools. Service Providers will learn how to assist their customers with a consultative approach and how to successfully and profitably deliver cross media marketing campaigns.
CO-LOCATION AT PMA 2010
The co-location at PMA 2010 brings Photo Retailers into the conversation and makes it easier for large manufacturers such as Xerox, Kodak and HP to demonstrate solutions to Marketers, Creatives and Print Service Providers right on the PMA 2010 expo floor.
TWO EXHIBIT AREAS
Kick the tires upstairs or down. Vendors will demonstrate their Digital Print and Cross Media Marketing Solutions in the Tabletop Exhibits Area upstairs at Cross Media West and also in the PrintFest Expo Pavilion downstairs on the main PMA 2010 expo floor.