CMW Event Schedule

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Cross Media West
Monday, February 22nd, 2010 (”Two Twenty-Two, Twenty-Ten”)

TIME* BALL-
ROOM A*
ROOM 303A* ROOM 303B* ROOM 303C* ROOM 303D*
8:00
to 8:30
Christian Prayer Meeting SPACER
9:00
to 9:50
General Session: What is Cross Media & Why Should I Care? SPACER
10:00
to 10:50
Tabletop Exhibits Cross Media
2.0 – The
Future of
Integrated
Communi-
cations
Presenter:
Larry
Zusman
Marketing in the New Media World
Presenter: Nancy Wallan
Profiting from
Web-to-
Print in an
Online World
– Corporate
& Retail
Presenter:
Joanne
McDowell
Forest Stewardship Council Certification
Presenter: Tom Stodola
11:00
to 11:50
Tabletop Exhibits PSP to MSP – Not as Easy as ABC?
Moderator: Frank Iannuzzi
Lean Print Production
Presenter: John Sparks
Top 10 Things to Consider Before You Purchase Your Next Press
Presenter: Mike Agahee
Going Green without Going in the Red
Presenter: Tom Stodola
12:00
to 1:20
Lunch Presentation:
Social Marketing –
More Than
The Big Three
Presented by
Genevieve
Branco
SPACER
1:30
to 2:50
Tabletop Exhibits Marketing Wellness – a Health Industry Panel
Moderator: Maureen Murphy
The Next Generation of Direct Mail
Presenters: Jean-Pol Peeters & Brent Shoji
Lean
Design
Process
Presenter:
John
Sparks
Life on the Edge – Exploring Emerging Technologies
Presenters: Jason Cliff & Doug Grant
3:00
to 4:20
Tabletop Exhibits Email Marketing 2.0
Presenter:
Aaron Stead
Integrating Direct Mail & Online Marketing
Presenter: Craig Huey
Print Designer’s
Crash-Course
for Web and
Electronic
Publishing
Presenter:
Colin Smith
Cross Media Campaigns – Lessons from the Real World
Presenters: Jason Cliff & Doug Grant
4:30
to 6:30
Afternoon Networking Mixer SPACER
6:30
to 8:00
Partner/
Vendor
Recep-
tions
(TBA)
Partner/
Vendor
Recep-
tions
(TBA)
Partner/
Vendor
Recep-
tions
(TBA)
Partner/
Vendor
Recep-
tions
(TBA)

*As of 2/8/2010. Topics and Time Slots subject to change.



All conference registration packages include admission to the Afternoon Networking Mixer, the Tabletop Exhibits Area, and one-day access to the PrintFest Expo Pavilion and PMA 2010 expo floor. The Sponsored Joint Lunch Program is not included in the conference packages, but the first 100 attendees to register online will receive free admission to the Joint Lunch Program including the lunch meal (a $49 value!). The lunch program may also be purchased a la carte.

The Print Service Providers Conference runs from 9:00am until 11:50pm, followed immediately by the Sponsored Joint Lunch Program. Seating at the Sponsored Joint Lunch Program is limited to the first 150 attendees to register online.

The Marketing and Creative Professionals Conference runs from 1:30pm until 4:20pm, followed by the Afternoon Networking Mixer in the Tabletop Exhibits Area. Admission to the Afternoon Networking Mixer is included with any conference registration but tickets may also be purchased a la carte for $39 each (discounts available for members of any of our partner associations listed to the right).

The Tabletop Exhibits Area is included with all conference registration packages, and is open all day from 8:30am until 6:30pm.


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