Conference Session Details

• Each presentation including the General Session is 50 minutes with 10 minute breaks in between.
• There are four breakout rooms and two time slots, so there are eight sessions from which each attendee may choose any two.

GENERAL SESSION – 9:00 AM to 9:50 AM
(PTGS) What is Cross Media and Why Should I Care?
Overview including trends and benefits of offering cross media marketing services, from a print service provider’s perspective.
- presented by Bob Lindgren, Jenny Allen, Doug Grant, Jason Cliff, Larry Zusman, Devin Voorsanger, Wrich Printz, and Joanne McDowell.

BREAKOUT SESSIONS – 10:00 AM to 10:50 AM
(PT1A) Cross Media 2.0 – The Future of Integrated Communications
Personalized print and new media coupled with the explosive growth of social networks are changing the way businesses reach and engage customers—forever. Marketing and print service providers, and their customers, have a unique opportunity to leverage these emerging paradigms for new revenues, high profit and steady growth. This session focuses on the current and future state of cross-channel, conversational communications, and the technologies enabling these highly interactive marketing programs. Real world examples of the newest service offerings in VDP and cross media will be presented and explored, including personalized video, twitter®-driven marketing campaigns and QR codes.
- presented by Larry Zusman, Worldwide Marketing Manager, XMPie Inc.

(PT1B) Marketing in the New Media World
This interactive workshop discusses today’s current technology marketing mix, and how to market print in a complex world. Topics include:
• multi channel communications,
• social networking strategies, and
• revamping your marketing plan.
Attendees will gain insight on how to keep print in the mix and how to market value added services in a tightening economy. CEO’s, Sales Executives, and Marketing Specialists would benefit from attending.
- presented by Nancy Wallan, NW Consulting

(PT1C) Profiting from Web-to-Print in an Online World – Corporate & Retail
We look at revenue growth strategies targeting two unique online environments – Cross Media Marketing and Retail Print. We go into detail about the different approaches and techniques required to succeed in each market.
- presented by Joanne McDowell, CTO, Online Print Solutions

(PT1D) FSC (Forest Stewardship Council) Certification … an Overview
Today all we hear about is corporate social responsibility and how this concept has become one of the core components of a corporation’s brand. One of these core elements which can enable the printer to become a major resource and supplier to their customer’s attempt at social responsibility is in the most visible of branding efforts … the printed product. The focus of this program is an overview of FSC certification as it applies to paper and print products and how this certification tells everyone that you support the highest in environmental standards. Specific discussion will include the process of becoming FSC certified; the time factor of certification and re-certification; costs; the effective use of certification logo; and much more.
- presented by Tom Stodola, Independent Auditor, Scientific Certification Systems

BREAKOUT SESSIONS – 11:00 AM to 11:50 AM
(PT2A) PSP to MSP – Not as Easy as ABC? (Panel Presentation)
Struggling with how to make the transition from Print Services Provider to Marketing Services Provider? Does all this talk about “cross media” make your eyes cross? Join this session and learn from your peers, as together we explore the ins and outs of multi-channel marketing from a printer’s perspective. Our moderator will address questions and concerns expressed by attendees via the registration on-line survey PURL.
- moderated by Frank Iannuzzi, VP Management Services, PIASC; panelists include: Jason Cliff, Business Development, OCDM Direct Marketing; Doug Grant, President, Westamerica Graphics; Larry Zusman, Worldwide Marketing Manager, XMPie Inc.; Devin Voorsanger, Director of Client Services, Easypurl; and Ron Sarne, Business Development Manager, MarketMover, Business Solutions & Services Group, Eastman Kodak Company.

(PT2B) Lean Print Production – a Case Study of Beckman Coulter’s In-house Printing Operations
Applying lean principles to the process of producing printed marketing materials to better meet customer requirements while reducing response time, inventory & cost, and increasing productivity & equipment utilization.
- presented by John Sparks, Lean Six Sigma Leader, Beckman Coulter

(PT2C) Top 10 Things to Consider Before You Purchase Your Next Press – Building a Production Platform to Meet the New Market Realities
Many print service providers are giving thought to how they can adjust their production portfolio so it’s better aligned to today’s market realities such as declining print volumes. In this session, Len will explore in depth, ten things to consider before investing in your next printing press, ensuring maximum value can be achieved for your dollar. You’ll learn how to assess price versus throughput, how to incorporate the strengths of various printing technologies based on specific job requirements, how to evaluate the costs and benefits of printing green, in addition to the durability and duty cycle of a printing press, achieving cost-effective and high quality short-run color, the importance of versioning and printing on a wide range of substrates, and more! This informative session will review the changes that are occurring in the printing market and provide deep insight into how printing businesses must think about the future.
- presented by Mike Agahee, Western Regional Sales Director, Presstek

(PT2D) Going Green without Going in the Red
Green, green, green…today one cannot pick up a paper, magazine, or get on your favorite internet site of choice without reading an article that either explains why we are or are not green; what we need to be done to become green, and why the cost of going green will pay dividends in the future. The focus of this seminar is to briefly discuss what are some of things that you can do (without costing a fortune) today to make your operation more eco friendly; what are some of the local resources (i.e. utilities) who can help you in the process; what are some of the key areas that need to be enhanced (i.e. recycling, waste management); and finally, how do you promote ‘green’ to your customers. This is a great overview of the process and is designed for those that want to take their efforts to the next level.
- presented by Tom Stodola, Independent Auditor, Scientific Certification Systems

• Each presentation is 80 minutes with a 10 minute break in between.
• There are four breakout rooms and two time slots, so there are eight sessions from which each attendee may choose any two.

BREAKOUT SESSIONS – 1:30 PM to 2:50 PM
(MT1A) Marketing Wellness – a Health Industry Panel
How health businesses target multiple media for optimum results. You will learn from this diverse and experienced group:
• How to optimize use of multiple media to reach the wellness consumer
• What personalized messaging strategies work best to diverse populations and generations
• How to tackle the most challenging aspects of marketing in this competitive arena
• A forecast for the future of wellness marketing as media and markets evolve
- moderated by Maureen Murphy, President, Maureen Murphy Marketing; panelists: Tracey Veal, MBA, Director of Business Development for Aetna Health’s West Region Consumer; Linda York, Creative Director of Wellness, DR; and Devin Voorsanger, Director of Client Services, Easypurl.

(MT1B) The Next Generation of Direct Mail
Want to know how to maximize direct mail efficiencies and results? If so, this seminar is a must. Learn from the direct mailing experts and see first-hand the solutions that have helped their clients not only capitalize on a down economy, but also generate greater ROI. At this seminar, you will learn about:
• Dynamic Images…the ability to incorporate your attended recipients name in a unique fashion
• Enhanced Personalization…the ability to utilize variable data of a known set making each mail piece its own
• Turn-By-Turn Directions…the ability to take a recipients address and create custom maps and turn-by-turn directions to your target destination
• Web-To-Print…the ability for companies to utilize on online portal whereby they can log on, order, edit, print and the option of mailing all within 72 hours or less
• PURLs…the ability to incorporate a direct mail piece with an interaction online
• FindMyMail…the ability to track your mail through the USPS delivery system online
(Some or all of the above solutions were incorporated in your direct mail postcard.)
- presented by Jean-Pol Peeters, President, Imago Digital; and Brent Shoji, VP of Marketing, MMi Direct Mail

(MT1C) Lean Design Process – a Case Study of Beckman Coulter’s In-house Design Operations
Applying lean principles to the process of creating marketing materials to better meet customer requirements while reducing response time, variability, & cost, and increasing productivity.
- presented by John Sparks, Lean Six Sigma Leader, Beckman Coulter

(MT1D) Life on the Edge – Exploring Emerging Technologies
PURLs, GURLs, and email blasts – sure, they were new in the last decade. But did we all figure out how to make them really work? There’s still room to improve bottom-line results when using these technologies in a marketing campaign. Come to this session to learn how to make email blasts more effective, landing pages more dynamic, and lead generation more “real time”. In addition, we’ll explore new marketing opportunities using QR codes and SMS messaging. Our focus will be on how you can use these technologies to build your business by helping your clients build theirs.
- presented by Jason Cliff, Business Development, OCDM Direct Marketing; Doug Grant, President, Westamerica Graphics; and Ron Sarne, Business Development Manager, MarketMover, Business Solutions & Services Group, Eastman Kodak Company.

BREAKOUT SESSIONS – 3:00 PM to 4:20 PM
(MT2A) Email Marketing 2.0 – The Future of Email Marketing
Email Marketing 2.0 is smart, automated communication and the next generation of email marketing for small business. In this session, you will learn how Email Marketing 2.0 differs from Email Marketing 1.0 and how you can use it to:
• Send the right message, to the right person, at the right time.
• Leverage what you know about your prospects to send interesting, relevant emails that are sure to get opened (and read!).
• Respond intelligently and automatically to prospects based on their behaviors.
• Integrate email with multi-media campaigns that included direct mail, fax, and voice messaging.
If you plan to use email marketing in 2010, you do not want to miss this session!
- presented by Aaron Stead, Director of Business Development, Infusionsoft

(MT2B) Integrating Direct Mail and Online Marketing – 12 Powerful Strategies for a Breakthrough Campaign
In this comprehensive, content rich session, famed direct marketing expert Craig Huey shares secret online/direct mail integration rules that will help you create winning campaigns in any economic climate. You’ll be guided step-by-step through his insider tactics for generating maximum response and profits. You’ll discover:
• The #1 blunder most marketers make
• 3 little-known ways to use online marketing to boost direct mail response
• What never to do in a recession
• How to find direct mail success: What’s working and what’s not
• Web site and landing page copy: What 97% of all marketers are doing wrong
Test results and visual examples will give a step by step boot camp on increasing response including integrated direct mail with advanced direct response web strategies for consumer, B2B, lead generation and direct sales.
- presented by Craig Huey, President, Creative Direct Marketing Group, Inc.

(MT2C) Print Designer’s Crash-Course for Web and Electronic Publishing
You’re a print designer and your job keeps changing. Instead of just creating print collateral, your boss/clients are now demanding you repurpose your designs for webpages, ebooks and more. They ask about HTML, Flash and PDF. Learn techniques and workflows to quickly create websites, Flash pages and interactive PDFs from your existing designs and how to create websites using your existing knowledge. Learn how to work with Photoshop, InDesign, Dreamweaver and Flash with little or no programming required. Even if you have no web experience, this session will get you up to speed fast!
- presented by Colin Smith, Founder, PhotoshopCafe.com

(MT2D) Cross Media – Lessons from the Real World
Cross-Media and Multi-Channel Marketing are certainly hot topics today. There are plenty of tools and options to choose from. But how do you put them to work in ways that deliver real and measurable results for both you and your clients? How do you combine Online with Offline to deliver Bottom Line results? This session will present several cross-media case studies from the real world. We’ll explore what worked, what didn’t – and why.
- presented by Jason Cliff, Business Development, OCDM Direct Marketing; Doug Grant, President, Westamerica Graphics; Larry Zusman, Worldwide Marketing Manager, XMPie Inc.; Devin Voorsanger, Director of Client Services, Easypurl; and Wrich Printz, President, L2