Cross Media West
Conference & Expo
for Marketing & Creative Professionals
Tues. & Weds., Feb. 7-8, 2012
Cross Media is the practice of using more than one medium (i.e. direct mail, email, social media, telemarketing, pURLs, etc.) in a strategic, coordinated, integrated campaign to communicate a marketing message in a way that customizes and personalizes the message for each prospect, resulting in a higher number of qualified responses which ultimately leads to more customers.
INDUSTRY EVENTS CALENDAR
•
Upcoming DMAsc Events
October-December 2010
•
DMA 2010 (San Francisco)
Sat.-Thurs., Oct. 9-14, 2010
• Christian Prayer Meeting (San Diego)
Tues., Feb. 7, 2012
•
Cross Media West (San Diego)
Tues.-Thurs., Feb. 7-9, 2012
Contact Us::
Cross Media West and PrintFest
are produced by
CAL EVENTS
PO Box 369 • Tustin, CA 92781-0369
Phone: (714) 544-2544
Fax: (888) 675-EXPO (-3976)
info@calevents.com
Conference
TWO CROSS MEDIA PRESENTATIONS SCHEDULED
FOR ONLINE MARKETING SUMMIT CO-LOCATION
L2 and interlinkONE will discuss Cross Media Marketing at Cross Media West, co-located at the Online Marketing Summit.
Both presentations will be held at 3:15pm on Wednesday, February 8th, 2012.
For details and to register, please see below or visit http://conference.onlinemarketingsummit.com/2012/wednesday.php,
or contact Chris Jacobson at (714) 544-2544 x102, or by email at chris@crossmediawest.com.
Empowering Revenue Performance Management (Location: Sapphire H)
Track: Demand Generation
This session explores Revenue Performance Management, a strategy for managing interactions with buyers through the entire buying process for more predictable and rapid revenue growth.
Speaker – Wrich Printz, President & CEO, L2 Inc.
Panel: Cross Channel Marketing, Attribution and Success Tactics (Location: Sapphire D)
Track: Mobile Marketing
In this session you’ll hear from leaders in Integrated Marketing Strategy, Analytic technology and attribution models dive deep in to what’s working and what’s not.
Moderator – Michelle Fitzgerald, Global Marketing Director, Zinio
Speaker – Josh Manion, Founder & CEO, Ensighten
Speaker – Dan Siroker, Optimizely, Inc and Obama Campaign Social Analytics Advisors, Co-Founder & CEO
Speaker – Jon Oakes, COO, L2, Inc.
Speaker – Jason Pinto, CMO, interlinkONE